Major Reasons: Why Your Business Need SEO
15 Reasons Your Company Absolutely Needs Search Engine Optimization
SEO is an essential tool for brand marketing. It allows brands to be understood and reach customers at crucial moments.
SEO is a growing necessity. Even traditional businesses have realized the importance of accelerating the shift to digital as more consumers are moving to online. SEO is the most effective and cost-effective method to reach customers in key moments that really matter.
Many brands and businesses are well aware, or believe that they are, of the need for SEO in order to protect their digital assets.
SEO is a great way to increase website visibility and searchability. But what about the real value?
These 15 reasons show why SEO is crucial for businesses, regardless of their industry or size.
1. The Primary Source of Website Traffic is Most Commonly Organic Search
Organic search plays a major role in the performance of most websites and is crucial to the buyer's funnel.
Google is a dominant player in the search market, with a greater share than any of its competitors, such as Yahoo, Baidu Yandex, Yandex or DuckDuckGo.
All search engines contribute to a brand’s visibility, but that's not to say they don't. Google does not own a large portion of search market.
It's still a leader, so it's important to follow its lead.
Brands can still benefit from the other part of the market, however. This is especially true for brands operating in niche verticals where voice and visual search engines play an integral role.
Google, which is the world's most visited website (and particularly in the United States), is also the top email provider with over 1 billion subscribers.
YouTube is the 2nd most searched engine. Over 2 billion people use YouTube at least once a day.
We know the overwhelming majority of people with internet access use Google at least once every day to find out information.
Google and other search engines can make a brand stand out as a trustworthy resource. Brands succeed with high-quality SEO, and a well-designed website.
2. SEO Builds Trust & Credibility
A professional SEO will work to establish a foundation for a beautiful website. It should provide a user experience that is simple to find in search.
Many factors are involved in establishing authority with search engines like Google.
These are just a few of the many factors that can lead to authority.
The authority that is established by a brand will be more effective than any of the other digital optimizations.
It is impossible to gain trust and credibility overnight, just like in real-life. Authority is earned, and it's built over time.
Google's E.A.T guidelines are crucial for ensuring success.
A brand must be trusted by customers. This requires patience, effort, and commitment.
3. SEO is the Best Method to Understand the Voice of the Consumer
SEO is a way to find out what customers want.
Search engine optimization data and formats (speech or word) give us clear signals regarding intent and user behaviour.
This can be done in many ways.
4. Good SEO means a better user experience
Every marketer should make customer experience their number one priority. Every marketer desires higher visibility and organic ranking. It is important to realize that an optimal user experience is key to getting there.
Google has developed the ability to assess whether a user experience is favorable or not, which has made it a critical element of a website’s success.
Google's Page Experience Edit is an important tool for marketers in all industries. It is part the company's long-standing focus on the customer experience.
5. Local SEO is a way to increase engagement, traffic and conversions.
Local search has become an integral part of the success and growth of small- and mid-sized businesses.
15 Reasons why your business absolutely needs SEO. Local SEO targets optimizing your digital properties within a specific area, so people can easily find you, making it easier for them to do business with you.
Local optimizations can be used to target specific locations, towns, cities or regions.
SEO pros work to optimize a brand’s website and its content. They also include local citations and backlinks.
SEO pros should optimize a brand’s Knowledge Graph, Google My Business listing, social media profiles and Google My Business listing to encourage engagement locally.
Users' reviews on Google should also be prominent, as well other reviews sites such as Yelp Home Advisor and Angie's List (among many others), depending on industry.